Welcome to our world What we do and why we love it

“Diamonds need not explain how radiant they are, they just keep shining. Whoever shall admire their brilliance, will find their way to them.”

And so, locals and travelers from abroad have found their way to First Diamonds, Cape Town’s hidden gem.

Our team at First Diamonds have shared in incredible moments and some of the most beautiful stories curated by none other than our valuable clients.

From engagements to celebrating love that has stood the test of time, the birth of a child, the celebration of a personal milestone reached or just to celebrate a visit to our beautiful country.

We never get tired of hearing these stories… each unique and special in its own way just as the jewellery pieces selected to commemorate the occasion.

The First Diamonds private experience offers a sanctuary away from the overwhelming crowds, noise and artificial lights often synonymous with retail stores.  Instead First Diamonds provides private meeting rooms filled with natural light and a dedicated consultant to guide you at your own pace.

Taking the step to invest in diamonds and/or a jewellery piece is a bold and sometimes daunting decision, however with the First Diamonds team , it will be the most rewarding and fulfilling purchase you will ever make.

Not in Cape town, no problem visit our website or social media pages and browse our collection, send us an email or give us a call and we will happily assist or join us for a virtual appointment and view our collection from the comfort of your own home.

We offer worldwide shipping.