Buyers Guide

Every Diamond has a story waiting to be told, but selecting the perfect diamond for your story is a journey in itself. Diamonds come in all shapes and sizes, colors and clarities, our diamond guide will help you understand these different characteristics step by step.



    This shape, which exudes vintage glamour and is reminiscent of old world charm, is loved by style icons worldwide. The Emerald Shape was also one of the first cuts incorporated in jewellery design. Clarity and natural crystalline growth are wonderfully highlighted due to the broad flat plane.

  • Round Brilliant

    Classic, clean and versatile makes the Round Brilliant shape it a very popular choice.

  • Oval

    The Oval Shape captures the sparkle of the round brilliant but presents it in an elongated, rounded pear form – a rarer and more unique choice if you are looking for something a little different.

  • Marquise

    It is said that the Marquise shape was originally commissioned in 18th Century Paris, by King Louis XV. This shape is an ideal choice if you want to optimize carat weight and elongate the finger.

  • Heart

    The Heart Shape is a rare and symbolic shape which is always a romantic choice – and an ideal way to be simultaneously in love and in style.

  • Pear

    Introducing the Pear (or teardrop) Shape. A unique, feminine and dazzlingly shape which features one rounded corner and one pointed end. A truly delicate choice.

  • Trillion

    Although often a side or accent stone, stunning brilliance and fire can be expected from the triangular Trillion Shape. As a solitaire it makes a bold and dramatic statement.

  • Radiant

    Beautiful and dramatic, available in square or rectangular. This hybrid shape combines the brilliance and depth of around, emerald, and princess shape.

  • Cushion

    A rare and unique choice is the square or rectangular Cushion Shape which features rounded corners. Large facets allow great light dispersion which results in a much larger range of spectral colours. A highly scintillating stone.

  • Princess

    The Princess Shape has always been a classic, elegant shape yet the sharp corners give it a contemporary edge. This shape beautifully captures the brilliance while being a little different.

  • Asscher

    The modern asscher shape diamond is similar to a square emerald  and like the emerald shape, the asscher has cropped corners; however, because an asscher is square, the cropped corners give the asscher a somewhat octagonal shape


Diamonds are sold by the carat which is actually a unit of weight, though most think of a carat in terms of size. As the carat size of a diamond increases, the diamond’s price increases at an increasing rate. Why? Because the larger the diamond, the more increasingly rare it is. Fewer than one in one million mined rough stones are large enough to produce a finished 1 carat diamond.


Colour is a fundamental attribute of a diamond and colour grade is based on how colourless or “white” a stone appears. The colour scale goes from white to more yellow and finally brown. Then again, the untrained will detect little variation in the D – J range. For this reason, slightly lower grades provide better value for money as the difference is not as apparent.If a stone is graded K and below in colour it alters in colour. Any diamonds graded K and below are usually slightly tainted.


The Clarity of a Diamonds is determined by the size, number position, and nature of the inclusions, or internal characteristics of a stone.The fewer inclusions or blemishes there are in or on the diamond, the higher the clarity grade and therefore value. The type of inclusions that affect the clarity can include scratches, blemishes, and pockets of air or non-diamond material inside or on the surface of a stone.


Cut refers not to a diamond’s shape (e.g. round, oval, pear, etc.) but to a diamond’s proportions, symmetry and polish. The beauty of a diamond depends more on cut than any other factor. Though extremely difficult to analyze and quantify, diamond cut has three primary effects on appearance: brilliance.

Buy with Confidence

For a more in depth look into how these characteristics come together please visit our offices and let our expert consultants guide you through this process.